Mixtape Fridays: Young Guru Artist Advice

We have tons of artists, producers and record companies that frequent the site and although we showcase and promote African music, we also strive to enlighten and advice people out there about the music industry in general.

If you read CD inserts then you are familiar with Jay-Z’s personal engineer, Young Guru. A couple of weeks ago he stepped behind the SSL 9000 to hold court about the enslavement of artists to the corporate labels, who run the industry. Here is one quote from Guru. “I tell folks all the time, today music is the new cotton and many artists are field slaves begging to get into master’s house”.

The record industry, as we currently know it, may be a very different creature in the next few years and the jury is still out on what lies ahead. As the industry changes and more artists choose to be independent for financial or artistic reasons, the model for making music is shifting away from record sales and towards touring and merchandise.

Happy Friday!!!!

One Response to “Mixtape Fridays: Young Guru Artist Advice”

  1. cetivo says:

    Yani this is 2010, back in 2002, i was telling dudes to at-least form a simple company and own their music in Kenya, and i used to use the example of jay.z having his own ownership as a partner of rockafella records that had only a distribution and marketing deal with DefJam records, and coz of that, he had the right to dictate his music as long as he he provided pop-hiphop that could sell, now he is rich…..many years later, the up-coming hiphop artist are useless drug addicts that cant tap into their skills independently coz various local record company own them till they finish at-least 2-3 albums……….own your art-work first and fast, that is my motto before i get involved with anyone.

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