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Wangechi ft. Blinky Bill – It’s Another One

Wangeshi_It's-Another_One

Many people will remember Wangeshi from the Ligi Soo remix with Rabbit. However if you’re an avid music fan who knows their music then you should know that Wangeshi has been dropping gems for a while now. Her first mixtape “Chakula ya Soul” made me a fan instantly. Her attack mode, beat selection and lyrics on the mixtape was pure genius.

Everything else seems to be on point with Wangeshi. I’m really feeling her latest press kit. You go Girl

Why lie, “It’s Another One” seemed like a forced record from Wangeshi. It’s not a bad record, it’s just that this wasn’t her lane. She should stick to her niche. Also, I’ve never really been a big fan of the whole Waabeh movement. It was a great idea for the 90’s, but artists nowadays are giving away “albums” worth of free music and videos. I mean why should I buy your record and you’ve only been in the game for a year or so. Independent artists nowadays make a bulk of their money off touring and merchandising and rarely rely on music sales.

Listen to the track below:

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9 Responses to “Wangechi ft. Blinky Bill – It’s Another One”

  1. Waithaka Ent says:

    I totally disagree on the notion that artist should put albums & videos out for free…for mix tapes especially if the music is taken/sampled from other existing songs its okay. The folks who bare the biggest burden are the producers…when a talented act comes through the studio it’s hard to turn them away (a producers natural instinct for nurturing talent) so we invest our time and money in pushing them but end up getting the shot end of the stick while everyone else from the artist to the dj’s make a killing out there. Instead of always expecting free music let us support good music. Listen to this producer –> (http://boeglobal.com/ktla-channel-5-news-harmony-samuels-people-design-whole-package/)

  2. Dona says:

    Waithaka, I totally agree with you on the angle of producers suffering in the long run. That’s a topic for another day :)
    I’m all about selling music as a package and I support that in it’s entirety. What I see upcoming artists doing nowadays is releasing their first record and starting to sell it. The music consumer in 2013 is very different from a few years ago. All I’m asking is for the artists to see the overall picture of selling themselves as a package and using their music as a method of self-promotion that can lead to other financial opportunities (Merchandising, tours, Movies, television shows, commercials etc) instead of soley relying on selling their latest single. We all know that In EA, Music sales form only a small fraction (possibly even the smallest fraction) of a artists revenue. I don’t want all upcoming artists having the same mentality and thinking it’s right to sell their first single.

  3. Waithaka Ent says:

    Dona i totally see what your point is but the problem is we don’t have labels that can pump money into an artist to give free music especially on an album.The sad reality is EA producers have to be more than producers…the artist depend heavily on us to find a way to push and even visuals behind their projects. Even when the artist make it the returns are not substantial for a producer to recoup his/her investment, what i think is the right thing to do is investors should get in the game and let producers deal with the music and the only way they’ll do that is if the market environment is profitable which goes back to buying music rather than expecting free music. For promotional purposes yes free music should be given but to dj’s, bloggers and any stakeholder in the promotion sector. Some dj’s are making Kshs 400,000 a show playing music by an artist that didn’t pay studio time or for the track at times…We need to build a culture of buying in EA our southern counterparts especially in Angola and South Africa are killing us and lets not even talk of West Africa and how much their artist get paid for shows especially in EA. Our industry will not grow if we expect freebies

  4. Jeff says:

    I totally disagree with the notion that musicians should give out their content for free.
    They are in it to get paid too.

    We all need to shift our thinking to, consuming music for a fee considering the musicians also spend lots of time and money coming up with the content.

    When we go to the doctor we aren’t treated for free are we?

  5. Dona says:

    @ Jeff and Waithaka. Thank you for all the points and ideas being shared around. I like such discussions since it paves the way for the positive growth of the music industry in EA. I’m all about artists selling their music and maybe I did not clarify my stance properly. I’m against upcoming artists having this notion that it’s a good “promotional tool” to sell their initial music offering. History will show that that model never works and it’s just a matter of time before they reverse their model. Without mentioning names, there are a few artists in the past who’ve requested the site remove their music for free download so that they can be able to sell it. Guess what, none of those artists are relevant in the music industry today.

    I’m all about artists selling music once they have a few records out there for free as a way of promotional material and building a fan base. Let’s look at a few examples. Diamond who’s one of the biggest EA artists right now started off by giving out some of his music for free so people out there can see the quality of his body of work. Fast forward to 2013, he can afford to sell his music and people out here will rush to buy it. Matter of fact, he’s making more money off touring and guess what, you guessed it right, 80% of his favorite tour songs are songs that he gave out for free as promotional tools. My thing is artists need to look at the bigger picture and long terms goals of eventually making money in the music industry.

    The old music model of “selling music to make money” is rapidly dying. Consider this. Kanye West who is a mega artist is making more money from touring and his merchandising in his Yeezus tour as compared to his record sales from his Yeezus studio album. Another recent example is Nipsey Hustle who recently completed his “Proud To Pay” campaign by selling 1,000 albums @$100 each. However the $100 was a package consisting of some merchandise, t shirts, album and tour ticket. He’s said in numerous interviews that he wasn’t selling his album, but was selling his music as a package. That’s what I’m insisting. Artists should start selling their music as a package.

    Waithaka brought an interesting angle of how djs make money from playing music and the artists don’t. Any ideas of how artists could somehow benefit from this. I have no ideas on this one.

  6. Waithaka Ent says:

    Dona I see the promotional angle you’re taking but the problem in Kenya is everyone wants a hookup…free tickets to a show, free music and so forth makes me wonder how some of us who are not in the forefront but are responsible for the packaging will make it return. Let me give you an example with Brandy and how a producer matters…she stopped working with Rodney Jerkins and her albums went south or even look at Sparkle and RKelly her first album went double platinum but when she switched to Wyclef disaster couldn’t sell even 250K records. I guess my thing is without investors coming in and doing the promo producers are stuck footing the larger part of the bill in providing studio, promo and video services. What you’re talking about is branding and i think Wangechi did that with her mixtape…it’s sad that artist have to depend on corporate sponsorship to make money coz i feel that diminishes bargaining power. Lets say you get a show in another country paying well but your contractually obligated by your sponsor to do a promo show for them somewhere else? I am of the school that an artist should be a brand that corporate co’s wants to be associated with and not an artist that is subject to one corporation’s will…look Diamond is a Coca Cola ambassador but what if he was selling advertising space in his shows to Coke and Pepsi like stadiums do.

    The dj debate is something that needs to be discussed to an amicable understanding

  7. Leo Faya says:

    I am so tempted to respond here but not sure if its relevant anymore. I will sum up my thoughts in this way, Kenya is still looking at music like the US did 5 or 6yrs ago what I call Pre-Napster.

    Guys are still looking at music as a tangible product or like a commodity. This market and industry has changed, and y’all should have realized that when Jay dropped his album in its entirety over an app. Or when Pharrell dropped a 24hr music video to push his single, or Bey dropped an album overnight with no marketing push.

    Anyway as long as you guys are still looking at music as units as tangibles the industry as a whole will never grow. I am sure there are folks who believe because they get a 3Mil check from Safcom or from some vendor its growth, I am sure there are folks who feel because they get a 5K check from a mobile partner each week that the industry is growing – but I don’t know how folks are projecting for the future.

    Anyway – there is probably more to what I am saying but my take is stop trying to commoditize music, that phase is over.

  8. Dj KillBill says:

    I’m also late on this but I wanted to chime in.

    About the dj’s getting paid, isn’t that why in Kenya they’re introducing the MCSK thing so artists can get royalties? (I haven’t followed up on it that much). I think it’s a good move and I applaud the guys behind it cause i’m sure it’ll be a lot of work. Kenyans don’t like paying for stuff or will always try to bargain for a 50 cent price cut. Anyway….that’s a different issue but these MCSK guys have a great challenge on their hands.

    As Leo kinda mentioned. Kenya is trying to implement things the rest of the world put in place almost 10yrs ago. Dj’s have been paying record pools here for years and in turn the record pools have to pay the labels and it trickles down like that…..At the end of the day, I don’t think the artists get much anyway.

    My point: I don’t know what the solution is (if I did, i’d be rich), but better systems need to be implemented since times have changed. Implementing a system that worked 10 years ago probably won’t work now.

    Fact is, this new internet generation is not about buying music and I don’t think upcoming artists should rely on that route. This generation will say “why should I buy when I can get it for free from someone else?”)
    I don’t think the idea of selling singles will work if you haven’t yet established yourself. It’ll take years of introducing yourself as an artist before you can convince guys to buy your stuff. It’s unfortunate and I actually hate to say it but it’s where the industry is at this time. Trying to change peoples mindset is a challenge that is bigger than making your sales.

    Guys have to adapt to survive (Macklemore & Ryan Lewis did). No one wants to buy something without trying it out. If you’re an artist, you have to be strong knowing your pay day will take a whiiiiiiile. I really doubt it’ll come from sales, but it’ll come one day and more than likely in the form of concerts/tours/corporate advertising etc. If you try selling your single/album and it doesn’t sell, you can’t give up and say you’re not getting support. I’m sure P-Square and the rest did a lot of ground work to get where they are. I still see established artists dropping singles for free.

    My opinion and advice to upcoming artists. Just flood the streets with your content if you believe in yourself. Worry about making sales later. Give people a reason to listen to you. Make yourself a drug that people will NEED to survive, then sell yourself to them at whatever price you want (still trying to implement this formula myself lol).

    **pardon kisungu**

  9. Waithaka Ent says:

    I’ll put it this way, we had a budget talk for a video for Kwame and for a rough estimate it came up to Kshs 150K on the low side after making sure we can do almost everything else ourselves since Kenyans want quality but don’t support. If ones career is music how long is one supposed to give music for free in search of success? Everyone has a responsibility in this industry including the consumer, you can’t demean the Kenyan industry when you don’t promote it while expecting quality. The serious artist and producers put in a lot back into their craft in equipment, music and videos time for the consumer to reciprocate that’s all we’re asking for…

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