As an artist, with every new year comes a new way of marketing ones music and just doing things differently. Gone are those days when artists would release a record, wait for it to get spins on radio and then release a video to keep the momentum going. With today’s music world, this can be a hit or miss situation and what works for the most part nowadays is to either do a simultaneous release and push both as one.
Diamond, whose consistently impressing me with his latest strategy of releasing great records, with different sounds/ tempos including pushing boundaries both in terms of promoting his music and videos. Why lie, the past six months has seen him releasing numerous records accompanied by quality videos in a way that is rarely seen for EA artists and it’s definitely working for him.
On this new great single that was produced by bongo veteran hit maker Marco Chali and filmed in Nairobi by Ogopa DJs, Marco cooks up an infectious Bongo/Afro beat that is a certified club record banger.
Listen to the track below:[audio:http://getmziki.s3.amazonaws.com/Diamond-Kesho.mp3]
Click HERE to Download the track (RIGHT CLICK AND SAVE AS)
Watch the video below: