You cannot hate on the Naija music scene right now. They are on a plateau on their own and they are doing everything right in terms of music production, artistry promotion and branding. I know people out there that say that 95% of the current Naija big records sounds similar or that they “just know” how to market themselves. One thing I know for sure is that Naija artists take their craft seriously and other artists should emulate what some Naija artists have done to market them selves, especially when trying to create a brand.
The other day, I was watching Yo Gott’s Vlog where he made one statement that stuck with me. He said that in the music business “you get what you put in”. If you put in shoddy work right from show performances, cd cover imagery, branding or music promotion, how do you expect to get quality rewards.
2face has been slowly releasing a few cuts off his latest Away & Beyond. On this new single, he grabs Hypertek signee Dammy Krane & Rocksteady for a definite party rocker. Production duties were handled by Spellz.
I got a chance to listen to the whole album which is really different and takes 2face a notch higher in terms of his massive musical catalog.
Listen to the track below:[audio:http://tooxclusive.com/wp-content/uploads/2012/05/13-O.N.D-ft-Dammy-Krane-Rocksteady-1.mp3]
Click HERE to Download the track (RIGHT CLICK AND SAVE AS)