I really try not to get excited about new songs unless there is something extremely interesting about them. Most of my posts on Indiginaz I have to say have been subpar only because I have always felt he can do different music that appeals to a different crowd. Lets talk about this for a while if you guys can indulge me for a few sentences. *Disclamer: these are just my opinions, like many of my thoughts on this blog.
So in my opinion, most artists have to learn to evolve or mature or grow out of the music that first got them to market. I think very few artists can sit comfortably in their zone for a long time while still delivering the same music, same experience and honestly the same lyrical content. African Artists for long have enjoyed the ability to stay standardized in the same category for years without really losing market share. People like Koffi Olomide or other congolese artists tend to attract the same crowd over and over again. In fact people grow into these categories and few maybe grow out of them. But Urban music is different – I think if you look at the likes of 50Cent or any of the current rappers and see how they failed to grow with their audience musically then you start to realize how music has such a short window for success. I mean its like sports – cant live off it forever.
Anyway I digress – my argument with Indiginaz has always been his music has to evolve, grow and mature. His music has to speak to the people he grew up with. I mean Nameless is great, Hardstone was cool, Bamboo was hot, Zig Zag – shieet no one even remembers who Zig Zag was. But Indiginaz is finally keeping up with my ideals of relevancy and spirited flows when you listen to this song. Truthfully I think, this has to be his best work yet. The beat is heavy, the lyrical composition just precise and enough to deliver the right message to the right target audience. I also like the fact that he is not shy to big up his current hood (California). The diaspora market has to be recognized as a small force in itself…
Indiginaz I commend this effort and I love this track – this track will be HEAVY and BIG. I hope the video you guys are working on will complement the track. Meanwhile – that ANISA chic on the hook!!!! as much as there was some voice modification, she’s brings in a powerful hook… I just love the ngoma why lie..
listen and download the track here:
Indiginas – Saa zingine by getmziki